HELLO SEOUL Shopping Festa at The Hyundai Seoul

HELLO SEOUL is a 10-day shopping festa at The Hyundai Seoul from Thursday, September 11, through Saturday, September 20, 2026. Visit Seoul lists free programs across the mall. This is Yeouido, not Gangnam.

What it is

Visit Seoul frames two themes: K-SEOUL (Korean content curated for the store) and EXCLUSIVE SEOUL (store-only products and benefits). The festa sits inside the department store, so shopping floors stay open around the pop-ups.

Highlights on the same listing (check each date — some run outside the festa window):

• Royal court ceremony parade: Sept 12–Oct 4, Saturdays and Sundays at 2:00 / 3:00 / 4:00 p.m., about 30 minutes, 1F area
• Folk Painting Museum YULART: Sept 3–16, 1F Gate 3
• K-Heritage traditional-goods pop-up: Sept 6–16, B1 Iconic
• Hyundai Gimul × Bak Geureut: Sept 616, B1 Iconic
• K-Art show by five artists: Sept 11–20, 3F area
• Creative Ground Exclusive Brands Benefit: Sept 11–20, B2 area

Treat stock, benefit rules, and exact pop-up hours as live. Check before you visit.

Hours and how to go

Visit Seoul lists mall hours as Monday to Thursday 10:30 a.m. to 8:00 p.m., and Friday to Sunday plus holidays 10:30 a.m. to 8:30 p.m. Admission to the festa programs is free. Phone on the listing: 02-1588-3650.

Address: 108 Yeoui-daero, Yeongdeungpo-gu (서울 영등포구 여의대로 108). Search 더현대 or HELLO SEOUL on Naver Map.

Nearest station per Visit Seoul: Yeouido Station on Lines 5 and 9, Exit 3, about 500 m. Follow mall signs for 1F, B1 Iconic, 3F, or B2 as needed.

Check before you visit: last-day hours on Septe mber 20, which pop-ups are still open that week, and parade weather cancellations if any.