| Name | ILLIT Official Character POP-UP (DEARLIT) |
| Korean Name | 아일릿 공식 캐릭터 팝업 (디어릿) |
| Address | 1F, 42 Hangang-daero, Yongsan-gu, Seoul |
| Nearest Station | Sinyongsan Station (Line 4), Exit 2 |
| Reservation | Weverse advance reservation (from Aug 27, 11:00 a.m. KST per press) |
| Best For | ILLIT / DEARLIT fans; character merch + photo zones |
What it is
According to Belift Lab, the ILLIT Official Character POP-UP runs from September 2 to September 6, 2026, on the first floor of HYBE headquarters in Yongsan-gu, Seoul.
DEARLIT means “my dearest friend.” Five characters map to the members: Chiti (Yunah), Oritokki (Minju), Mocha Latte (Moka), Hihi (Wonhee), and Bbaekko (Iroha). The space is built around a fairytale “dream and reality” setting — a photo zone with character sculptures, an animation area, and spots to leave messages.
The merch zone is aimed at teens and twenties. Press coverage lists stress-ball keyrings, keycap keyrings, 3D stickers, scrunchies, cushions, hairbands, and T-shirts. Belift Lab also said purchase-amount events will include DEARLIT clear photocards and Photoism booth vouchers. Exact spend thresholds were not in the English press pieces we used — Check before you visit on Weverse.
Why Weverse matters for overseas fans
Visits run through Weverse’s advance reservation system. Booking opened at 11:00 a.m. KST on August 27 (per Korean/English press).
For international fans, the hard part is usually not finding the building. It is getting a Weverse account ready, locking a time slot, and knowing how entry and payment work on the day.
Create or log into Weverse before peak demand. Finish any account checks the app asks for ahead of time. Keep the app updated. Then read the live ILLIT Weverse notice for this pop-up — that is where entry QR rules, late policies, stay limits, walk-in options, and payment methods should be confirmed. Do not rely on older HYBE pop-up guides if they conflict with this notice.
Where to go
Address: 1F, 42 Hangang-daero, Yongsan-gu, Seoul (서울 용산구 한강대로 42).
Nearest station: Sinyongsan Station (Line 4), Exit 2 — about an 8–10 minute walk along Hangang-daero. Yongsan Station (Line 1 / Gyeongui–Jungang) also works if that fits your route.
This is an office district near Yongsan, not Hongdae. Google Maps usually finds HYBE here; if a pin looks off, search the Korean address on Naver Map or Kakao Map.
Opening hours were not stated in the Belift Lab press coverage we used. Check before you visit.
What this is not
It is not a free walkthrough of the whole HYBE building. It is a timed character pop-up with merch and photo content. Plan reservation first, shopping second.